苹果将iPad 4G商标重新改名为iPad WiFi+Cellular

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    *  苹果将iPad 4G商标重新改名为iPad WiFi+Cellular

苹果公司最近对具有移动数据功能的iPad商标名称进行了更改。以前名为“iPad WiFi+4G”的平板电脑现在改为了“iPad WiFi+Cellular”，因为苹果收到了来自澳大利亚和英国民众的一些抱怨，认为原4G商标在4G技术还没有普及的地方容易让人误解。




iPad上的4G LTE目前只能支持美国和加拿大的两家运营商。根据9to5Mac网站报道，苹果已经在许多国家更换了商标，这些国家有：英国，澳大利亚，美国，加拿大，阿拉伯联合酋长国，泰国，新加坡，新西兰，爱尔兰以及香港。

最近我顺路走进塔塔集团设在班加罗尔市的Croma商店，发现新款iPad的标签还是4G+WiFi。销售人员和问询人们都认为iPad上的4G不能正常工作，因为印度还没有4G——不过只说对了一半。iPad上的4G在印度确实不能工作，但原因不是你想像的那样！

印度电信运营商Bharti Airtel在两个城市开展有4G业务，这两个城市分别是加尔各答和班加罗尔。这意味着iPad的4G可以在这两个城市运行的Airtel网络上工作吗？答案是不可以。iPad的4G工作频率是2100MHz和700MHz——这两个频段在印度都还没有批准商用。Bharti Airtel和Reliance在4G拍卖会上买到的是2300MHz频段。

印度政府是有计划拍卖700MHz频段，但众所周知这类事情结局多变。因此，可以肯定在相当长一段时间内新iPad的4G不会在印度正常工作。您花4G价格得到的是3G的速度。当然，新款iPad具有先进的前置和后置摄像头，还有非常吸引人的全新视网膜(Retina)显示器，因此升级iPad2还是值得的。

消费者教育确实重要，销售人员没有受到好的培训来让消费者了解这些细微差别。苹果的商标修订是一次值得肯定的行动。但消费者应该事先了解这些细微差别，如果等到包装盒打开、屏幕塑料保护膜揭掉时才发现就来不及了。

Apple iPad 4G Rebrands to iPad WiFi + Cellular
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Apple iPad 4G Rebrands to iPad WiFi + Cellular

Apple has recently implemented changes in the branding of its mobile data-enabled iPad. Previously named “iPad WiFi + 4G” the tablet is now called the “iPad WiFi+Cellular” after complaints from Australia and United Kingdom over the “misleading” use of the term 4G where the technology is not universally supported.

4G LTE on the iPad currently works only with two carriers across the US and Canada. As per 9to5Mac, Apple has changed the branding in quite a few countries: in the UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong.

Incidentally, I walked into a Tata’s Croma store in Bangalore to check out the new iPad and it had the label of 4G+WiFi. The salesperson and the people inquiring were of the opinion that 4G on the iPad doesn’t work because India doesn’t have 4G yet — which is half-true. 4G on iPad wouldn’t work in India. But not for the reason you think!

Bharti Airtel has launched its 4G services in two cities : Kolkata and Bangalore. Would that mean the iPad’s 4G would work in those cities on an Airtel network? No it does not. The iPad’s 4G works on 2100 MHz and 700 MHz frequencies — both of which weren’t available for commercial use in India. What Bharti Airtel and Reliance have bought in the 4G auction is the 2300 MHz spectrum.

There are plans to auction 700MHz spectrum by the Indian government but we all know how these things turn out. So, it would be safe to assume that the new iPad’s 4G will not work in India for quite some time. You will be getting 3G speeds for the 4G price. Of course there is the enhanced front and rear cameras and the all new retina display to crave for, which makes it a worthy upgrade over the iPad 2.

Consumer education is really important and the salespersons aren’t really trained to educate customers on these nuances. Apple’s re-branding is a welcome move. But, consumers should be aware of these subtle differences, which turn out to be not-so-subtle after the box is opened and the plastic screen protector peeled off.